10 Tips on How to Grow Your Brand Awareness
Increasing brand awareness should be a top priority regardless of your business type. The more individuals become aware of your brand; the easier it is to generate momentum in the market.
Increasing brand awareness helps improve your brand’s value and reach new audiences. That is important because it can help you stand out from your competitors and attract more customers. In this article, you will find practical steps to raise brand awareness proactively.
What is Brand Awareness?
Brand awareness refers to how easily people remember and recognize your company or product name. When your brand has excellent awareness, it is always at the forefront of your customers’ minds, whether current or potential customers.
It is crucial for businesses because it helps build a brand’s value, creates a positive association, and influences whether consumers purchase your product or service. It can be measured in various ways, such as focus groups or surveys.
Brand awareness is not simply about people recognizing your brand name—it is about creating a positive response from your target audience. In other words, your marketing materials should promote your brand and associate it with excellence in your industry. That will help consumers view your brand positively and differentiate your business from competitors.
Why is Brand Awareness Important?
Brand awareness is vital in building emotional connections with customers, establishing trust, and fostering brand loyalty. It enables customers to recognize and prefer your brand, leading to them acting as brand ambassadors and recommending it to others over time.
Here are some vital statistics that highlight the significance of solid brand awareness:
- It typically takes between 5 and 7 impressions for brand awareness to be established.
- Forty-six percent of customers are willing to pay more for products from brands they trust.
- Brands that present themselves consistently can experience revenue increases of up to 33 percent.
These statistics demonstrate the importance of brand awareness in building a solid connection with customers and achieving long-term business success. By doing so, businesses can establish trust, increase customer loyalty, and ultimately increase revenue.
Top 10 Tips to Increase Your Brand Awareness
As the consumer market becomes more saturated, marketers must take deliberate steps to ensure their brands come to mind before their competitors.
The following ten valuable tips can help you significantly increase your brand recognition and expand your customer base:
Consider Publishing Surveys
If you need to convince people of the authenticity of your brand’s statistics, consider publishing surveys that reveal how individuals view your brand. These surveys can uncover the words people typically use to describe your brand and their opinions.
Surveys can help identify areas for improvement and highlight your brand’s strengths. They also provide valuable feedback on customer satisfaction, enabling you to make data-driven decisions. Overall, surveys are a powerful tool for gaining insight into how your brand is perceived and improving brand awareness.
Adopt an Omnichannel Approach
To increase your brand’s reach, use an omnichannel approach to connect with your target audience. Plan social media posts for all relevant channels, keep a consistent publishing schedule, and ensure your brand voice is present everywhere. That will improve your brand awareness campaign’s success and connect with your customers more effectively.
Consider exploring podcasts or expanding into typically underserved platforms like Reddit or Quora. It’s crucial to balance relevance with sparingly spreading your content marketing efforts.
Omnichannel also encompasses strategies, such as customer support and gathering actionable insights. It’s essential to listen to customers and respond promptly to what they say, wherever they say it.
Today, it’s essential to use software that can listen for you at scale, with natural language processing designed to gather data from every channel under one roof. Doing so can improve your brand awareness campaign and better connect with your customers.
Partner With Influencers
Collaborating with influencers can be a smart way to enhance brand awareness and reach a broader audience. Influencers have a large following that already trusts and respects them, making it beneficial to team up with them to build your brand.
It’s important to find influencers who share similar beliefs and values with your brand and whose followers will likely be interested in your products or services. Establishing a long-term partnership with influencers and continuously refining your content strategy to maximize reach and engagement is also essential.
One-time deals with influencers are not recommended, as they offer little opportunity to learn or track results. Instead, a ‘test and learn’ approach is more effective, involving creating partnered content that can be tweaked over time for better results.
Use PPC Advertising
PPC (pay-per-click) ads can help increase your brand’s visibility on Google. When someone searches for a product or service like yours, your website will appear at the top of their search results. Targeting specific keywords and demographics ensures that your ads reach the right audience and maximize your return on investment.
Paid social media works like PPC ads, but instead of directing consumers to your website, they see sponsored content on social media channels. That can increase brand visibility and attract potential customers to your social media page or website.
Build a Strong SEO Strategy
Good SEO ensures your content ranks as high as possible on search engines like Google. That makes it much more likely that consumers will see your content. Think about it: how often do you go to the second page of a Google search result?
Compared to the other tips on this list, improving your SEO is something different than something that directly interacts with customers. As a result, you can improve your SEO relatively quickly and with minimal customer interaction.
To improve their online presence, businesses can use industry keywords in their content to be found by their target audience. They should create content around these keywords to rank higher in search engine results.
However, it’s important not to overuse keywords, as search engines can penalize a website for doing so. Writing content for people, not just including keywords, is essential. You can use SE Ranking to pick the right keywords and analyze its core parameters.
Additionally, video SEO can help improve a brand’s presence by optimizing videos to rank higher in search engine results for relevant keywords.
Be a Sponsor
Certain timeless practices are still effective. You might think that just putting your logo on a banner or a jersey won’t do much to boost your brand recognition, but it can make a big difference.
Sponsorships are a popular marketing strategy that continues to grow year after year, especially in legal marketing. Although tracking the direct ROI on sponsorships can be challenging, the results can be impressive when leveraged with a clear strategy.
For example, Anderson Injury Lawyers generated a 6X return on effective strategies such as sponsored events, targeted advertising, and thought leadership initiatives to strengthen its position in the market.
Invest in Video Marketing
Creating a video can be an effective way to introduce your brand to potential customers. You can use camera angles, music, and unique settings in a video to showcase what sets your brand apart from your competitors. Depending on your audience and brand tone, you can add humor to make your campaign more engaging. Overall, videos are a great tool to help people quickly understand what your brand is all about.
A recent report by Wyzowl showed that 95% of marketers believe videos can help customers better understand products or services. If any of your customers need to understand your brand or experience a mismatch between your offerings and their expectations, creating informative videos can help clarify things. Additionally, producing instructional videos can demonstrate your brand’s willingness to assist and educate your audience.
Repurpose Your Valuable Content
Repurposing your content can save you money and help you reach more people. A content management system gives you control over all your brand’s media. You can set up automated checks to ensure that repurposed content is ready for publication. That ensures consistent messaging and high-quality content.
A great way to repurpose your content is to review the topics or pieces that performed well in the past. You can then use snippets of material or focus on the main themes to create new content to publish. This approach can help grow your brand and increase your chances of success. Keep track of metrics to confirm how the post or article performs, and feel free to make changes if the initial results are unexpected.
Launch a Referral Program
Launching a referral program could be a great option if you want to expand your brand’s presence and offer perks to your customers. People love sharing their positive experiences with friends and family, and a referral program can encourage them to do so. That can be a meaningful way to increase your reach and improve your reputation.
According to a 2018 study, 83% of people are more likely to purchase if a friend or family member has recommended it. That is not surprising, as those closest to someone will better understand their preferences than any market research could provide, even after years of study.
Consider setting up a referral program for your business to increase sales and attract new customers. A great way to incentivize referrals is to offer a discount code that benefits both the referring person and the referred individual. This can provide valuable insights and help you tailor your referral program to better meet your customers’ needs.
Measure Brand Awareness
To know if your brand awareness strategy is working, you need to measure your current status and compare it to the changes brought about by your efforts. That means you need to measure the results.
One way to track your brand awareness is through customer surveys. These surveys can include questions that measure both aided and unaided brand recall. However, I suggest you take a more scientific approach. In that case, you can use software to analyze social media platform interactions and monitor the reach and sharing of voice across all digital touchpoints.
Conclusion
Building brand awareness is essential for businesses in today’s competitive marketplace. However, seeing the full results can be challenging and may take time. Following the tips outlined in this article can increase your chances of success and give your business the best opportunity to thrive.