13 Ways of using the internet to Grow your Business exponentially
ONLINE MARKETING: The Good Old Days of Corporate Jobs
In this release, we will discuss the 13 ways of using the internet to enhance a company’s growth exponentially. Once upon a time in America, corporate jobs were it. The average citizen’s life plan was to get a college degree, land a good job with a decent wage, job security, good benefits, including affordable health insurance, and a safe way of having money set aside for retirement.
Ways to Enhance Growth of a Company
The safety and security corporate jobs offered were too good to ignore; pursuing businesses whose success wasn’t guaranteed was considered to be a little bit foolhardy. Small business owners were considered distinctive and revolutionary outsiders who are willing to forgo the security of corporate life to venture out on their own. But today, due to the decline in job security, entrepreneurs are America’s role models.
Today, everyone wants to own a business. Everyone wants to be called an entrepreneur – from college students who are signing up for entrepreneurial courses in record numbers; to those over age 65, forming more companies every year, to recent immigrants. In 2005, a study shows that the immigrants started 25 percent more jobs than native-born Americans.
I know you are most likely to be among the “almost everyone” who wants to own a business, or maybe you already have a business of your own but are seeking to grow it. Well, congratulations! In this book, I will be showing some powerful tools with which you can grow any business online. These tools work like African voodoo!
It is also important to know that the success of your business lies solely on you, no matter what method or way you employ to improve your business. In other words, for you to record success and exponentially grow your business, you must put everything you’re about to learn to practice.
If They did it, You Can!
The world is full of infinite possibilities and countless opportunities. Your life and career, however, isn’t the world; they are finite. This means the time you have to find what you’re searching for and make an impact on the world is limited. Do not waste it. Find something you like to do and just do it. That’s how real entrepreneurs always start.
Successful startup founders are often hailed as superhuman, but the reality is their regular people like you and me. It is easy to give all sorts of excuses to explain why one hasn’t succeeded. The truth is one doesn’t really have an excuse. Many of these world-known and celebrated entrepreneurs today started with pretty much nothing and with a lot of limitations that would have been a good excuse for their failures. In the year 1921, Mr. Walt Disney started his first animation company in Kansas City.
He signed up a contract with a distribution company for shipping his cartoons to them. It was agreed that he would receive payments after 6 months. The company duped him and left his business for the dead at a critical time. He didn’t go running to his mommy. He stood up to the challenge and made Walt Disney Inc. one of the best animation companies in the world.
Let me cite more examples. Steve Jobs and Steve Wozniak assembled their first computers by hand in the garage of the Jobs family. They should have given up and forgotten all about it, but they didn’t. In 2017, Apple finished its new headquarters — a futuristic four-story building set in a 2.8 million-square-foot area accommodating 13,000 employees.
I could go on and on, citing more examples. Zuckerberg, Gates, Trump, The Beetles, and the list goes on. These guys had it rough, yet despite all odds, they grew their business until it became known all over the world. You, too, can do it only if you develop the tenacity and doggedness, and other required traits of an entrepreneur.
Must-Have Character Traits of Successful Entrepreneurs
To be a successful entrepreneur is much more than having an action plan. Entrepreneurship requires strength of character. Whether you plan to grow your business online or offline, there are some character traits you must have to help your business reach its zenith. I am going to discuss five out of the character traits here. In no particular order, they are:
Passion
In my experience in business, I have found that passion is one of the most important requirements for business success. Passion is what drives you. Passion reflects in your ambition and the love of what you do and who you serve. In my opinion, there is no better motivation to work when it comes to business. It makes you look forward to the next working day; you jump early out of bed every morning full of life and energy because you are passionate about what you do.
Have you ever tried driving a car without gas; you know how frustrating that can turn out. Similarly, don’t try to start a business you are not passionate about. You will only get frustrated.
Crystal Clear Vision
Passion provides the passion with an extraordinary view of the world that others often don’t see. For example, Steve Jobs had the vision of a phone with one button on the front. Jeff Bezos of Amazon had a vision for a store that sold everything. However, although passion fuels the rocket, vision takes it to its final destination.
Before starting your business, the foremost quality you need to have is being very clear about your business idea. You should know in definite terms the kind of business you are entering in, the kind of people you will deal with, the kind of material you are going to use, etc.
You need money to start a business. Yes, but not in all kinds of business. You need clarity of vision before you start ANY business. No matter the kind of business, your vision should be clear so that you should have everything regarding your business in written form with you. You should have written form your business plan, which should consist of your goals and how you will achieve them. If you have a clear frame of mind regarding the business concepts, you will certainly find some way to get your business started.
Not Just a Good Idea, but the Right Idea
I’m sure you will agree with me that one of the most perplexing things to do while starting a business is to generate the right business idea. Many people know that they want to start their own business; what they do not know is the kind of business they should start. Generating the right business idea can be a little tricky. Don’t worry. We’ve got you covered.
While thinking about the idea for your business, the point of focus should be your customer and your clients. After all, in the end, your customers are the ones who decide whether your business will be successful or not.
Your ideas should be original; they should be different from what is out there. Having a new idea is excellent, improving existing ones is not bad too. Whether totally new or improved existing, your ideas should serve to better your customer’s and clients’ lives.
Quick and Bold Decisions
Entrepreneurs face many decisions that need to be made every day, hence the need to be proactive in our new business. There is also a need for you to be an opportunist. The ability to recognize and use an opportunity when it presents itself will go a long way in setting you as an entrepreneur per excellence. Your decisions have to be quick and bold; opportunities won’t wait around the corner for you.
Financial Knowledge
It is a good thing to be rich. Many people want to, and they go into businesses for this reason. While there is nothing bad about getting rich, you should bear in mind that money should not be treated as a physical quantity. This is one secret that not many people know.
As long as money is being thought of as a physical quantity, you will not get successful. Money is not a physical quantity. Rather it is just a mere bank transaction. It keeps on getting transferred from one bank account to the other. So, do not rely on money as if it is a physical quantity.
Along with this, you also need to keep in mind the areas where you need to invest your money during the starting of your business. You should spend the money thinking of it as a way to either consume resources or advance company.
Therefore, it is convenient to say that financial bits of knowledge the possession of the set of skills and knowledge that allows an individual to make informed and effective decisions with all of their financial resources.
Other skills required of an entrepreneur include risk identification and management, confidence and leadership, problem resolution, effective communication, and organization.
ONLINE MARKETING 101:
Business marketing is the secret sauce for starting, building, and growing a profitable online business.
Online Marketing is the act of utilizing electronic channels to spread a message about an organization’s image, items, or administrations to its potential clients. The strategies and methods utilized for web-based showcasing incorporate email, social media, show promoting, search engine optimization, and that’s only the tip of the iceberg. The target of advertising is to achieve potential clients through the channels where they invest energy perusing, searching, shopping, or socializing on the web.
Internet marketing is different from customary showcasing, which has generally included mediums like print, bulletin, TV, and radio commercials.
Before internet marketing channels emerged, the cost to showcase items or administrations was regularly restrictively costly and generally hard to gauge. Consider national TV promotion campaigns, which are estimated through buyer center gatherings to decide levels of brand mindfulness. These strategies are additionally not appropriate to controlled experimentation.
Today, anybody with an online business (and most disconnected organizations) an interest in web-based advertising by making a site and building client securing efforts at practically zero cost. Those advertising items and administrations additionally can try different things with streamlining to tweak their battles’ productivity and Return on Investment (ROI).
Marketing isn’t only a critical piece of one’s business achievement; it’s a major issue. On the off chance that you have ever attempted to recognize where you ought to center your showcasing endeavors, you aren’t the only one.
OPPORTUNITIES OF ONLINE MARKETING
The internet is a world of untapped potentials. Many business owners visit the web daily to chat with their friends, to see news updates, and many other reasons. They haven’t come to realize how much they stand to gain from the internet.
1. Unlimited Reach
The internet gives the user access to unlimited potential clients in every nation of the world. Statistics show that on Facebook alone, as of the first quarter of 2018, the social media platform has 2.19 billion active users monthly! WOW! That’s huge. This implies that as a business owner, you have the opportunity of connecting to hundreds of million Facebook users every month. Imagine the possibility on all social media combined!
2. It is Way Cheaper than Traditional Marketing Means
Marketing products on the Internet is way cheaper than marketing them through a physical retail outlet. You don’t have the repeating expenses of property rental and upkeep. You don’t need to buy stock for a show in a store. You can arrange stock following requests, keeping your stock costs low.
3. Opportunity for Superb Customer-client Relationships
The Internet gives an imperative platform to building relationships with clients and expanding client maintenance levels. When a client has acquired an item from your online store, you can start the relationship by sending a subsequent email to affirm the exchange and thank the client. Messaging clients routinely with unique, customized offers keep up the relationship. You can likewise welcome clients to submit item surveys on your site, fabricating a feeling of network.
Now that you know some things about internet marketing, are you ready to learn how to use the power of marketing to attract more customers and grow your business?
Many entrepreneurs disregard or overlook business marketing because they believe it’s an exercise in futility and cash. To put it plainly, this is not genuine. Individuals can’t discover you on the off chance that they don’t have the foggiest idea that you exist. It doesn’t make a difference how extraordinary your item or administration is.
Over the years, I have acquired knowledge of how to successfully build an online brand that will cause exponential growth to your business. Many of these insights, I got them on the job making many mistakes before learning some of these lessons. I want to share these insights with you so that you don’t have to make the same mistakes. I didn’t learn this knowledge from a business major. These are business skills that I’ve acquired through experience.
Here are 10 steps that I follow in my online business that has allowed me to market my products and services to hundreds of thousands of people.
4. Establish Your Goals
Before you begin doing a business promoting procedure, you have to comprehend your “why” behind it. What objectives would you say you are attempting to accomplish? When you have built up your points of reference for the year ahead, at that point, you can begin making sense of the procedures that you will actualize, keeping in mind the end goal to achieve every objective.
Remember that you need your advertising objectives to propel you, yet not be grandiose to the point that they are unachievable. This is the reason I am a major adherent to defining smart objectives, which are objectives that are particular, quantifiable, achievable, sensible, and time-bound. When you do as such, you will be hyper-clear about what you are moving towards.
For instance, what an ineffectively characterized advertising objective would say is ” I need to make more money,” while what an outstanding characterized marketing objective would say is “I have to arrive at 10 more new clients in the following a half year to accomplish my income objective of $500,000.” See the distinction?
5. Carefully Target the Online Audience.
Ecommerce depends largely on a reputable, accessible online presence. To be recognized as such, businesses must make themselves available to those most likely to notice. Identify the demographic characteristics of consumers who will benefit from relevant products and services and base marketing strategies on these details.
One way to do this is to join a lot of online platforms related to your business. Join email dialog gatherings, message sheets, and different discussions to help construct your business. In social media sites, for example, Facebook, Linked In or
Google Plus, discover people identified with your business and effectively draw in the other individuals. Post and answer questions, and partake as much as you can. Offer counsel, help, direction, and make inquiries also. Don’t simply publicize and clear out.
6. Study Your Competitors
Remember, you’re not the only one in the business. The chances are high that there are online business owners out there who are selling a similar product or service as you. They are your competitors, your enemies in business. It may sound cruel, but that’s just the way it is. You have to find a way to outsmart them to stand out.
When searching for ways to improve your marketing, look to your competitors. Discover what they do to attract customers. This is why it is so important that you stand out.
Studying your competitors starts with figuring out what their marketing strategy is. You need to provide answers to some inquiries, like what makes you different from your competitors, how they are positioning their product or service, how their social media presence is, the kind of content they publish, etc.
Remember, this is not to imitate your competitors. Rather, this is to explore the gaps that you have identified and then improve your marketing strategy that will ensure that you are constantly improving, innovating, and adding massive value to your clients.
7. Develop Your Brand
Your brand is what your business is known for. Every online business needs a brand. This is the strongest weaponry in your arsenal.
A brand is not just a name. It is more than a name. An excellent brand successfully connects emotionally with your audience, and it shows them who you are and what you stand for. What do you need your brand to speak to, and by what means will it differ from the competition?
Many individuals want to build an online business, yet they approach it with the wrong outlook. You have to adopt a long-term strategy, and that is the thing that brand creation is about. On the off chance that you simply need to offer an item and profit, you won’t succeed.
8. Determine Your Budget
This is the place a lot of entrepreneurs cause themselves harm. Without a strong spending design, you will wind up overspending. It comes down to doing your examination. Figure out which stages are the most intelligent to put resources into.
Notwithstanding what individuals will state, I don’t surmise that you don’t have to spend a considerable measure of cash on advertising with a specific end goal to be fruitful. I’ve gone down the two streets in my online organizations. For instance, making epic substance on a predictable premise has been a standout amongst the most reasonable ways that I have possessed the capacity to viably showcase my business and construct my image to where it is today.
9. Create Content
Content advertising is the way toward making significant substance to pull in a group of people and drive deals. I trust this is the principal marketing strategy to develop your online business. It has been the most significant activity that I have actualized, keeping in mind the end goal to draw in my gathering of people, create more leads, and profit. This is because I perceive the truth that individuals work with individuals they like and trust.
There are numerous types of substances that you can make. Figure out which best suits your qualities and range of abilities, regardless of blogging, video, pictures, or a webcast. Personally, I prefer video. Figuring out how to advertise yourself and your business with video recordings can in a big way affect your online presence. Nowadays, we needn’t bother with a complicated camera and crew to make a video. You can essentially do this at home.
Put a touch of arranging into your video, dress properly, and look over your talking abilities. You need to convey the desired information adequately, and you need individuals to consider you important. When you make your video, post it on your webpage, blog, or web page and intensify your online presence.
When you are making content, you must see precisely what your group of onlookers needs. You aren’t making content for yourself. It ought not to be founded on what you like. It’s the purchaser’s advantage that issues.
How would you make sense of what is critical to them? Ask them. Make a short overview, ask them what their difficulties are, and decide whether your substance is settling their torment focuses. If not, make sure that you modify your substance-promoting technique.
It is tied in with connecting with your clients — and once you succeed, they will share, discuss your substance, and fundamentally help spread the news about your business. They will be your best promoters: they will stick the substance they adore, share it with their companions on Facebook, discuss it on Twitter, and others.
10. Set Up Your Online Presence
In the present computerized world, most by far of customers can be discovered on the web. This is the reason web-based social networking is a standout among the greatest apparatuses available to you for drawing in new clients and developing your online business. Understanding individuals’ remarks is an incredible method to pick up experiences into their conduct and points that issue to them.
Every social media channel has an alternate reason, yet you need to make sense of where your gathering of people hangs out by the day’s end. Regarding drawing in with your gathering of people, you need to make convincing content that has a solid message behind it. This will make you all the more engaging existing and planned clients, guaranteeing that you get more likes, adherents, offers, and remarks on your posts.
11. Give Freebies
Everyone adores something for nothing. It might appear to be illogical to give away your items or administrations for nothing. However, it really profits in the long run. The logic behind it is that if somebody has the chance to encounter what you bring to the table for nothing and it gives them huge esteem, they will be destined to purchase from you later on.
Free giveaways are a standout among the best approaches to make an association around your image. Before all else phases of developing your online business, this is gold. Why? Since individuals connect free with dependability, and that positively affects your image’s apparent esteem.
12. Build Your Email List
Despite what people would say, email is not dead. If you haven’t started to build an email list, now is the time to jump on board. You always have 100% control over your list. You get to decide how big you want it to get. If anything happens to your business, you’ve still got it.
One of the most popular proverbs of online business is – “the money is in the list.” Sending emails regularly that add value to your audience will keep you at the forefront of their minds. It will position you as a person of credibility and authority in your industry.
Matt Goldfarb summed it up when he said, “Having a list of dedicated fans and clients is the single most important asset any business can have. Having a list is the best way to deepen a relationship with your audience. It’s where you share your story, your purpose, and your insight. It’s where you can turn prospects into rabid fans.”
Keep in mind that you must be using a service with high deliverability when you are building an email list.
13. Don’t Give Up
When it comes to business marketing, don’t give up! Too many online business owners fail because they don’t see results fast enough. To succeed in business, you need to learn how to fall in love with the process. Are you in it for the long-term?
There is no one-size-fits-all approach to creating a solid business marketing plan.
Anyone can be a good marketer. It’s about finding what works best for you and your business. The secret to success is found in developing a solid marketing strategy and sticking with it. It will take time, energy, and resources. Just like anything in the online business world, it all comes down to how badly you want to achieve success. In the words of Jay Baer, “Make your marketing so successful that people would pay you for it.”
Are you ready to build a winning marketing strategy that will attract more customers and take your business to the next level? It starts and ends with you.
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