It takes a village to keep a successful social media marketing operation running. Collaborating with a team like this requires the support of a well-designed tech stack.
Luckily, there are many great tools for assisting marketing teams with social media content creation and management, ranging from collaborative design platforms to communication tools.
This article will give you a rundown of the best social media collaboration tools. First, we’ll discuss what social media collaboration tools are and some of the different types of tools available before reviewing options.
What Are Social Media Collaboration Tools?
Social media marketing has many moving parts. Typically, it requires support from various members of your organization, including marketing managers, strategists, designers, copywriters, and others.
That’s where social media collaboration tools come into play. “Social media collaboration tools” is an umbrella term that describes various team collaboration tools, social media management tools, and other versatile project management tools.
Like NetSuite integration, these tools are essential if your team works in a remote or hybrid setup. However, if your team works in the office, this technology is still instrumental since social media marketing deals exclusively with digital media.
Types of Social Media Collaboration Tools
There are a few different types of platforms that are useful for streamlining your team collaboration on social media marketing initiatives. These include tools for project management, content creation, communication, email lookup, and influencer collaboration.
Let’s take a closer look at each of these types of platforms.
Project Management Tools
Project management software helps to ensure the success of your social media marketing efforts. Since social media marketing has several layers that require input from different team members, a project management tool helps integrate them all.
You can use project management software to plan campaigns and ensure every task is completed. A well-built project management tool allows you to map out tasks and assign them to team members.
It’s also helpful when these tools include different formats for organizing and visualizing the tasks. Some project management platforms are more flexible than others, so it’s up to you to decide how much customizability is necessary for your team. For example, event photographers often rely on highly adaptable tools to coordinate shoots, manage client schedules, and streamline post-production workflows.
Content Creation Tools
Social media marketing doesn’t exist without content creation, so naturally, content creation tools are a must. However, since you’re working with a team, it’s essential to use tools that have built-in collaboration capabilities.
Comprehensive collaboration tools are particularly important for content creation since sending uneditable files back and forth between team members is a total pain.
Design software and a word processor are the two most crucial content creation tools for your social media marketing tech stack. Editing tools can be helpful, as well.
Communication Tools
Digital communication tools are critical in efficient team collaboration as well, so they should include collaborative features. In fact, without them, many teams (especially remote ones) wouldn’t get much done at all.
Depending on the structure of your team, your communication tech could include email communication, instant messaging, video conferencing, voice calling, and file sharing. There are quite a few different communication tools that include some or all of these methods.
Influencer Collaboration Tools
Some social media collaboration tools are built to manage influencer partnerships and user-generated content (UGC) campaigns. Brands can post partnership opportunities for influencers to claim on these platforms. Some platforms allow brands to browse creators to choose for their partnerships.
Influencer marketing and collaboration can be an effective strategy for many industries, including E-commerce, health care, beauty, and tech.
Top 9 Social Media Collaboration Tools
Now that you know the basics of social media collaboration tools, there are a few tools you should consider. Keep in mind that your tech stack might include several of these tools since many of them work together to bring your social media marketing workflows to life.
With that said, here are some of the top social media collaboration tools in 2025.
1. StoryChief
StoryChief is a content creation and management tool that is built for social media teams. It offers content planning, content scheduling, social media analytics, and more.
In addition to social media marketing, it is equipped for handling content creation and management for other digital marketing goals, like search engine optimization (SEO).
2. Canva
Canva is a popular freemium graphic design tool. It’s become an integral part of many social media marketing tech stacks. It allows marketers to create beautiful social media graphics even with minimal design experience.
Canva offers tons of pre-sized templates to fit different social media platforms’ size requirements. These include Facebook cover images, Instagram posts, Instagram stories, and so forth. It has an extensive collection of design elements that you can use to spice up your content. Plus, its generative AI enables you to quickly create new assets by simply adding a prompt.
What’s nice about Canva is that it allows simultaneous work on a project by multiple team members. You can see exactly where other users are working in the graphic to follow the changes they are making.
3. Figma
Figma is another excellent tool for facilitating collaboration with social media marketers. Figma requires more technical know-how than Canva since it’s built to handle more complex designs, but it is easier to use than a design tool like Photoshop.
This tool makes it easy to set brand colors, create reusable elements, and more. In addition to designs meant to be exported, you can create custom wireframes to help you visualize how your social media posts will look on your profile.
What makes Figma great for collaborating is that it shows changes that are being made to a design in real time. It also makes it easy to follow another user’s cursor or screen. Users can chat within the design interface as well. This functionality is beneficial for reviewing content with your team.
4. Slack
Slack is a real-time communication tool that makes it easy for social media marketing teams to communicate one-on-one or with a larger group. It offers instant messaging, voice calling, video calling (with a screen sharing option), document sharing, task management, and more.
Slack’s interface is very sleek and easy to use. That’s why it’s the go-to communications tool for many organizations prioritizing remote collaboration.
5. Google Workspace
Google Workspace encompasses a few different types of social media collaboration tools, including tools for content creation, content management, and communication.
The most relevant Google Workspace tools include:
- Gmail for email communication
- Google Drive for storing files
- Google Sheets for creating a spreadsheet
- Google Docs for writing copy
- Google Meet for video conferencing
- Google Calendar for schedule management
Working with many tools within one digital suite is very useful since it offers a seamless experience with a single login.
6. Asana
Asana is a popular project management tool for social media marketers.
It features an easy-to-use interface for managing tasks in several different visual layouts to meet your organizational preferences. You can organize tasks in a Gantt chart, Kanban board, calendar, timeline, or basic list.
What’s nice about Asana is that it integrates with many other tools for seamless collaboration, including several we’ve covered on this list.
7. monday.com
monday.com is another popular project management tool that helps facilitate collaboration among social media marketing teams. Like Asana, it has a sleek interface that allows you to add tasks and organize them in different formats.
Budget tracking is another cool feature of monday.com that is particularly useful for social media marketing agencies. This helps you assign a budget per project and enables you to track project progress.
8. Notion
Notion is an excellent tool for project management. It is very freeform, with tons of elements and templates to build the project management dashboards that make the most sense for your projects.
In addition to project management, Notion can be used for brainstorming, copywriting, content management, and other social media marketing. It’s also the perfect tool for keeping track of and easily adjusting your social media strategy.
9.#Paid
#Paid is a popular collaboration platform that connects brands and creators for influencer campaigns. It provides a mix of top brands and top talent, lending to iconic and impactful collaborations.
In addition to connecting brands and creators, #Paid provides support for campaign management and analytics. This platform also automates admin and legal tasks, which is an added bonus.
10. Brands Meet Creators
Brands Meet Creators is another excellent platform for facilitating partnerships between brands and creators. What’s nice about this tool is that it is free for both brands and creators. Plus, the relationships are moved to email after the initial connection, so you don’t need to rely on the platform to run your collaboration.
Something unique about this platform is that it has a specific tool for brands to find TikTok Shop affiliates. This is especially valuable for E-commerce marketers.
Final Thoughts
So many tools are available to help your entire team collaborate more efficiently on social media workflows. Whether you want to enhance your digital communications or streamline your design process, there are solutions for you.
Which tools will you use to streamline team collaboration for your social media marketing initiatives?
