Website Analytics is a powerful tool that improves SEO and the overall experience of visitors on your website. The main purpose of using analytics is to understand how users behave when they come to your site, where they leave from, what they do on your site, which pages they visit the most (for instance, PPC services New York)and more. By doing this you can improve those areas by making changes that are most important to users, like fixing broken links, improving page loading times, adding more engaging content and more.
Google Analytics is the most popular website analytics tool used today. It’s free to use and provides a wealth of data that you can use to improve your website. Other popular website analytics tools include Adobe Omniture, Webtrends and Kissmetrics.
Sync your Search Console account:
Sync your Search Console account with your website analytics tool to get even more data about your website traffic.
When it comes to SEO, website analytics is one of the most important tools you can use. By understanding how users interact with your site, you can make changes that will improve your search engine rankings and bring in more traffic. Use the data from your website analytics tool to improve your website’s SEO and see better results in the search engines.
Use the organic visitor segment:
This report shows you the number of organic search visitors and their behavior on your site. You can see what keywords they used to find your website, which pages they visited, how long they stayed on your site and more. This information can help you improve your SEO efforts by targeting certain keywords, improving the page titles and descriptions.
Compare organic visitors to non-organic:
This report shows you the difference between organic and non-organic visitors. It lets you see where your organic traffic came from, what pages they viewed on your site and how long they stayed on your site. You can use this information to improve keywords by targeting the right ones, rearrange page titles and descriptions for a better user experience and more.
Find top-performing content (and update it):
This report shows you the most popular content on your website. You can use this information to update old, outdated content and make it more engaging for users. By improving your top-performing pages, you’ll see a boost in organic traffic and improve your SEO efforts.
Use the multi-channel funnel report:
This report shows you how users come to your site and what content they interact with. This information can be used improve keywords by creating focused keyword groups, improving page titles and descriptions, target certain traffic sources with specific messages, add more engaging content and more.
Track keywords in Google Analytics:
If you want to track your website’s keyword rankings, you need to track them in Google Analytics. This report lets you see the keywords that are bringing traffic to your site and how well they’re performing. You can also see the average position of your website for each keyword and how much traffic they’re bringing in. You can use this information to improve your keyword strategy, target new keywords and more.
Use conversion events:
Conversion events are valuable for both organic traffic and paid advertising efforts. This report shows you how many people converted on a specific action on your site, like subscribing to your newsletter or getting in contact with you. You can use this information to improve your website’s design, increase the conversion rate for specific actions and track the effectiveness of your paid advertising campaigns.
Manage your PPC spend:
PPC ads are an effective way to bring in traffic and boost your SEO efforts. The best part about PPC is that you only pay when people click on your site, unlike organic where you have to wait until they visit before you can see how well they’re converting. Use the “Duplicate Ad Groups” report to see if you’re getting the most out of your ad spend. If not, make changes to improve your campaign and increase traffic from those ads.
Analyze keywords:
This report shows a list of the top keywords that are sending traffic to your site and how many organic visits they’re generating. By using this information, you can improve your organic SEO efforts by targeting specific keywords with certain messages, find ones that aren’t performing well and generate more traffic.
Add annotations to track content updates:
Annotations are a great way to keep track of changes on your website. If you make updates to your top-performing content, add an annotation to note the date and what you changed. This will help you track the effectiveness of your changes and see how they impact your organic traffic.
Use the Content Drilldown report:
The Content Drilldown report lets you see the pages on your website that are getting the most organic traffic. This report is great for identifying which pages on your site are the most popular and what content is driving the most traffic. You can then use this information to improve the content on those pages, target specific keywords and more.
Conclusion:
Website analytics play an important role in SEO. By using the reports and insights provided by Google Analytics, you can improve your website’s design, target the right keywords, and track your website’s keyword rankings and more. This will help you see a boost in organic traffic and improve your SEO efforts.
If you’re not using website analytics, you should start today. It’s a powerful tool that can help improve your SEO and the overall experience of visitors on your website. And it’s free to use! So what are you waiting for? Start using website analytics today!