SEO Optimized Copywriting Service
The Power of Copywriting Services?
You can only make a first impression once. It is crucial, then, that you drive your message home to its intended audience with as much impact, intrigue and clarity as possible. The opportunity to make any kind of impression can be invaluable for your business. Making it a good one is vital! If developing compelling content is not in your wheelhouse, then you’re in luck! It’s in mine.
By understanding your own limitations within your business, you can also understand how important it is to its success that you release some aspects of its operation to those for whom it is a strength. This is good news for you! It means you will no longer have to stare blankly at your computer screen, mindlessly drumming your fingers on the desk trying to come up with material that you are neither trained in nor naturally gifted at producing. My wheelhouse exists to keep you in yours!
Copy and Content Writing
Appealing to your target market is not an endeavor you want to cut corners with. Thankfully, I present to you as a linguistic painter; that is, someone who will identify the persona of what your product or service is, and paint the details accordingly. Cutting is not included in my repertoire of skills.
The differences between copy and content writing are slight, and often get confused for each other. The differences between their objectives are even more slight.
Technical Site Audit Summary
Content writing
Content writing is written content. I know, you didn’t need to navigate to this page to learn this! Its MO is largely informational. It exists to inform its audience in a way that can also build trust and create engagement with its market. Blog posts, articles and web content are all examples of content writing.
Copywriting
Copywriting sits more comfortably as a form of advertising. It is designed to herd people through the gates of your business, in a way so compelling that they do not leave without buying whatever it is you’re selling – literally. There is a sense of urgency behind it that content writing does not usually possess.
The objectives of Copywriting
Their shared objective is to deliver messages in a way that incites intrigue, captures attention and ultimately, generates hot leads that turns into increased revenue for your business.
Whether it’s content writing or copywriting you need, I can deliver the words that paint the picture of your brand and your message with expert linguistic brushstrokes.
There are many different canvases I can work on in order to develop the language of your brand and communicate your message.
Most commonly, they include:
Blogs
Articles
EDMs
Ghost writing
Press releases
advertisements
Product descriptions
Web content
Social media content
Landing pages
Boost Your Traffic with Content
The colors of successful content and copy look like this:
Strong brand identity
With every client, I look forward to getting to know the blueprint of your business so intricately that I can create the language that will attract and appeal to its intended audience. Your business has a voice, and it is up to me to get to know it, so that I can strengthen it and make sure it is coherently communicating to the market you wish to attract.
Clear and compelling messages
There is no shortage of words in the world. Running a business is an opportunity to employ someone who can pick words that set your brand apart with accuracy, integrity to the brand and compelling material. The right words will invite people to ‘come, stay a while…’
Persuasive CTAs
They say marketing is less marketing and more psychology. ‘They’ are right. Everyone needs to know why they need what it is you offer, until they develop a relationship with it to determine that for themselves. The thing you offer won’t initially speak for itself, so let me!
I can develop the words that convert your warm leads into hot.
Each digital project will be reviewed by SEO HERO to ensure it meets the demands of the ever-complicated search engine algorithms. There’s no point in writing engaging content if you can’t get the AI onside to boost its visibility online!
Give your target market the best possible chance of knowing who it is you are from first encounter. It may not be love at first sight, but it should be know at first sight.
Are You Ready for Content Writing Services?
Get a free quote from one of our consultants to discuss which option would work best for your needs and your website.