Practical Search Engine Optimization Tips (SEO)
Today we come up with some of the latest effective search engine optimization tips to help your business grow. The goal of search engine optimization (SEO) is to make your site appear among the top positions in the search results when a user searches for a keyword related to your industry. These search engines’ parts give you the chance to get more clicks on your site and potentially generate more sales.
We definitely know that content is king. Some people think that content is only written words. But that is not the definition of content. Content is quality written articles that are equipped with images and videos embedded within the report. Search engines love structured data and content that reduces the bounce rate on any site. When you publish informational content. You have higher chances of reducing bounce rates and increasing conversion rates.
Many marketers are missing the primary source of advertising, which is on youtube. Youtube is the second search engine traffic source online. Advertising through youtube videos can double your traffic monthly. When you publish youtube videos daily and keep track of your videos, you will see a substantial increase in your site traffic. Social media sharing is also the next step to take once your Youtube videos are published.
Search engine optimization may target various search engines, including image search, local search, and video search. The SEO or SEO (Search Engine Optimization) encompasses all methods and techniques designed to position your website’s web pages in the first natural search engines (especially Google but also Bing, Yahoo, and others).
More visits = more chances to sell products or services.
Yes, in a commercial or service context, SEO aims to facilitate the growth of a company by increasing its sales and turnover. In a non-commercial setting, the objective can be to make known his ideas, his association…
SEO, what optimizations are we talking about?
In natural referencing, if one does one’s job well, there are many axes to intervene: points internal to the sites and points external to the sites. In the following, I would rank by importance these main levers of action. I am speaking here from a general point of view and of course, each company, each site is unique; each sector of activity will have to be the subject of a study whose object will be to fall, the best strategies.
Keyword Research in Effective Search Engine Optimization
Keyword research is the process of looking for keywords that generate traffic to your site. This is a procedure that every SEO expert begins with. SEO’s know exactly what people are typing on the search engine bar. This way, they can guarantee an increase in traffic through keyword research.
1. The optimization “On-Site”:
The editorial content:
The first thing that analyzes a search engine is the texts. Title page, links, paragraphs, subtitles, metadata associated … And quality content that pleases Google are primarily content that will be useful to the user, who will answer their question, which will be readable and structured. Moreover, facilitating the “digestion” of the engines’ content will be an advantage; the container seldom premium on the content; however, it can reveal the value. The micros formats, structured data, such as schema.org or/and enriched snippets or “Rich snippets” are ways to strengthen the understanding of editorial by search engines. For a long time, it’s no longer about “stuffing” the keyword page.
The user experience:
When a visitor arrives at a site, he wants only one thing = get an answer as quickly and as efficiently as possible. This requires easy reading on all screens, use a good size of the character, line spacing, provide a good contrast background/text, provide logical navigation, and effective is the least of all things that should offer all site.
Beyond that, optimize the route, facilitate the conversion, be it the purchase, the subscription to a newsletter, or demand estimate … The solutions also exist.
Web performance:
For many years, I advocate and apply the best web design practices to deliver fast websites, whether on desktop or mobile.
If this requirement produces a better user experience, it minimizes those users’ bounce rate and actually increases conversion rates. The longer a site takes to load, the more customers it loses. Google sanctions (currently moderately) sites too heavy and too slow to load; this trend will increase in 2018.
Often simple solutions exist to give lightness to a website.
2. “Off-Site” optimizations:
Inbound links or “Backlinks”: learn how to link build
Since the birth of search engine links is at the heart of SEO, the arrival of Google and its Page Rank, the formula for its operation and ranking of its index, has emphasized this importance until it does not react to spam overzealous SEO.
But still, today, the incoming link emanating from authority sites is the most effective lever to optimize the positioning of a website.
It is certainly not easy to find links, but here again, creativity, curiosity, and experience allow me every day to link the sites of my customers a little more in front of their competition.
Optimize a site for Google and other search engines:
SEO Consultant is a multifaceted job that requires a lot of knowledge and skills, and I hope I gave you a better understanding.
How to improve positioning on search engines?
That is the big question that every business is asking, quite legitimately.
When you look at the statistics on your website to find out where your users are coming from, you can see several sources of traffic:
• The direct traffic: visits obtained from the address of your site example.com
• The referring sites: visits obtained through a website that mentions your site
• The social networks: … visits received via social networks
• The natural search: holidays brought following a query on a search engine.
It is this last point that holds our attention in this article.
Putting an action plan in place to make your site appear in a good position on search engines consists of SEO (Search Engine Optimization), i.e., optimization for search engines.
Understanding how a search engine works will allow you to naturally take good reflexes and multiply your chances of being visible to your users.
There are many search engines. Among the most used, we can cite, for example, Google, Bing, Qwant, yahoo, Ecosia…
Each engine has its own algorithm and confidential custody. That said, official communications are regularly shared to track their evolution, and we can quickly identify the main operating rules common to various engines.
How a search engine works
A search engine’s objective is to offer the user results that correspond 100% to what he is looking for! Also, the machine performs upstream refined analysis of the pages on the web to offer them later to the right people at the right time according to their requests.
Step 1: To do this, indexing robots browse the web and index each web page.
Step 2: These robots then assign them a ranking based on various criteria, such as:
• Content: What topic does the page cover? What is his lexical field? Is the site regularly updated?
• The speed of display: does the page appear fast enough?
• The “mobile-first”: does the page appear legibly and engaging on laptops?
• Awareness: Does this page appeal to Internet users? How often and how often is it visited? Is it shared? Does the site have a good reputation? Is it commented and recommended?
Step 3: Thus, when the user enters keywords during his query, the search engine algorithm selects its results from the elements indexed upstream.
The indexing frequency of the pages will depend on each search engine. Generally, the more your site is visited and updated, the higher the indexing frequency. Note that it is quite possible to send the search engine a manual request to index a specific page. This can be helpful when you have updated a page with critical information.
