SEO or PPC as a marketing strategy | What is SEO, and how does it work?
SEO is what stands for “search engine optimization,” This is a technique used by various SEO experts to rank websites online. Search engine optimization is a very critical step when considering growing a business. So now that I know what SEO is, what is involved in the process of SEO?
Let’s dive into the world of SEO and see what SEOs do
Keyword research is the primary step of SEO. Before we begin with anything, we must do some thorough research and carefully consider the keyword we want to target. Targeting a competitive high-traffic keyword will be difficult to rank as you will be competing with massive companies with big budgets in digital marketing services.
Is SEO becoming popular these days?
SEO is becoming a prevalent sort of marketing strategy for every business out there. We all know that getting in front of more clients online is not an easy task. Luckily, with SEO, we can do that! We believe that many business owners are now starting to understand the power of SEO.
Now let’s look at how opencart.com, a giant eCommerce platform, who does not spend a dollar on any advertising marketing campaigns, instead they focus on SEO. Since the year 2010, The founder of the Opencart company (Daniel Kerr) has always focused and how to rank the site organically and gain traffic completely free. This allows him to be one of the top leaders in the eCommerce industry, with over 450,000 online shops worldwide.
People have always been able to find the platform through organic search. We believe from data that every day billions of people search online for products and services. Therefore when SEO is done correctly on any niche website. You quickly get found by those people who are looking for a service or a product.
How is SEO a better investment than PPC?
PPC is advertising through Google. Google has a network called Adwords. This platform allows you to advertise online by bidding on keywords. The good news is that Google displays your advertisement on the first page of Google. Here is an example of an advertisement display.
As you can see in the picture above, three advertisements contain an “ad” symbol next to them.
Research indicates that only 3.17% on the search network and 0.46 on the display network according to wordstream.
It is considered a good way of marketing a brand as the advertisement display will usually appear in that position depending on the pay per click bid. The higher your bid is the more chances that you have to appear on the top listings. This does not guarantee any success click-through rate.
SEO is backed up by historical data. We know for a fact that most traffic comes through organic traffic. People tend to believe that the first 3 top listings are the authoritative ones. Therefor over 80% of the users click on these listings. This is a complete success rate for any business out there. Would you go for SEO is you know the results that you will be getting or not?
Conclusion
Paid advertising is not guaranteed that it is going to work. Months and years have passed, and of course, many of you have spent thousands or even hundreds of thousands of dollars in PPC advertising and Facebook ADS. Take a moment to think about the results you have achieved, and are you satisfied with those results?
SEO is a long-term investment. It is not some magic that will suddenly generate massive sales. You will, for sure, see an increase in sales as time goes by.